Liu Linsha Associate Professor Master's Supervisor
School of Humanities, Southwest Jiaotong University
Teaching-research Office: Advertising
Native Place: Sichuan Province/Suining City
Final Graduation School: Sichuan University
Graduation Major: Literature and Art Culture and Media
Teacher's Remarks: before accomplishing a task, one must conduct himself.
Access Address: http://yz.swjtu.edu.cn/~6671
Office Phone: 13678189496
E-mail: liulinsha@swjtu.edu.cn
Personal Homepage: http://faculty.swjtu.edu.cn/liulinsha
Mailing Address: School of Humanities, Southwest Jiaotong University
♣ Teacher Profile
Liu Linsha, a native of Suining, Sichuan, was born in Chengdu; he graduated from the major of Educational Technology, Department of Electronics, Beijing Normal University in 1998 with a bachelor's degree in Education, the major of News Services, the College of Literature and Journalism of Sichuan University in 2001 with a Master of Arts degree and from the major of Literature and Art Study, the College of Literature and Journalism of Sichuan University in 2006 with a doctorate in Literature; in 2001, he was engaged in university education; in 2015, he was outbound of postdoctor in the direction of art history in the School of History & Culture, Sichuan University; now, he is Associate Professor in the Department of Communication, School of Humanities, Southwest Jiaotong University, Master's Supervisor, Vice Director of the Department of Communication, and Visiting Scholar at the University of North Carolina at Chapel Hill; Liu Linsha has been working on brand image, new media communication and quantitative research of communication for a long time, and has successively published 27 related research papers, 15 of which have been published in the core journals of Peking University and CSSCI source journals; he has written 2 books and co-authored 3 books, and presided over 2 provincial and ministerial-level topics and 5 departmental-level topics.
♣ Research Fields
Communication, Advertising, Quantitative Research, New Media Research
♣ Enrollment Major
Enrollment Type |
School |
Major Code |
Major Name |
Major Type |
Major Direction |
Master |
Humanities |
050300 |
Journalism and Communication |
Academic |
01. Journalism |
Master |
Humanities |
050300 |
Journalism and Communication |
Academic |
02. Communication |
Master |
Humanities |
050300 |
Journalism and Communication |
Academic |
03. Broadcasting and Television Science and Digital Communication |
Master |
Humanities |
050300 |
Journalism and Communication |
Academic |
04. Advertising and Media Economics |
Master |
Humanities |
050200 |
Journalism and Communication |
Professional |
00. No distinction between research directions |
Note: the major of master's enrollment is filled out by the supervisor in person. Some teachers may not set it, but it does not mean that master's degree is not enrolled.
♣ Admission Requirements
Familiar with film and television communication, new media or advertising and marketing business
Laying a solid theoretical foundation
Capable of data analysis to a certain degree
