On March 3, the 14th Advertising Festival of Chinese Collage Students at Chengdu was hosted

in the library of Xi Pu campus of SWJTU. The School of Humanities’ executive vice-dean

Xiang Zhongmin and the director of communication department Jiang Ningping had attended

this meeting. The guest speakers were professor Yang Tongqing from Capital University of

Economics and Business; Zhong Yulong, one of the partners of Hu Bei Zhou Hei Ya Co.Ltd,

and students from SWJTU and other universities of Si Chuang province.

On behalf of SWJTU and the School of Humanities, the dean Xiang Zhongmin made remarks

and expressed the warm welcome to the guests and audience. He had suggested that this meet

can promote integration of theory and practice in advertising of the school, and engage school’s

development. He was looking forward to a job opportunities and ideas along with the beginning

of the 14th Advertising Festival of Chinese College Students.

The vice manager Yuan Jian of Advertising Culture Group gave the Outstanding Contribution Award

to SWJTU. One of the leaders of this group said that all topics of this award were from actual needs

of enterprises. This activity is to help college students own working experiences through the match.

“Masters talk about creativity” is one of this highlights of this meeting. Manager Zhu Yulong and

Professor Yang tongqing delivered good lectures about creative and factors of ads to students.